North Park Mall is actually located in the town of Ridgeland, which is a suburb of Jackson instead of the city itself. When the mall opened, it dealt a devastating blow to nearby Jackson Mall closer to downtown. As the older and smaller center with fewer choices, both JCPenney (with the Funky "P") and Gayfer's jumped ship from the mall to join the larger North Park Mall leaving the older mall anchorless, eventually closing before becoming a medical mall. Gayfer's was actually moving into a smaller store at North Park, but it was also in a better neighborhood. Along with JCPenney and Gayfer's came Jackson's own McRae's and the city's second location of DH Holmes. Gayfer's took the north anchor, JCPenney the west, McRae's the east and Holmes the south. The opening of this mall created a whole new suburban retail corridor that sprung up along I-55 north of the city coupled with older Highland Village to the south and many other shopping options inbetween.
The first photo is of the mall's center court while the second photo is looking from center court down the DH Holmes/Dillard's South wing. The center court is beautiful, although it would be more stunning with some greenery and a fountain.
Close-up detail of the Holmes mall entrance. Dillard's has not changed this nor have they made any exterior modifications to this or its other store in the mall to their typical look.
McRae's apparently did not want to impress much with their mall entrances, because as Belk it is absolutely as plain as dirt. Maybe somebody remembers?
For years, while North Park grew more popular, it was still overshadowed by its larger competition on the opposite side of the city, Metrocenter. While doing fine, it was for a time a secondary choice. Curiously, neither mall had both a JCPenney and Sears together. Metrocenter had the Sears and North Park had the JCPenney. It is wondered how such a situation like that could have occurred since most malls built in the 70's and 80's managed to eventually have both. Nevertheless, as Metrocenter began its long decline starting in the 1990's at no point did North Park ever expand, suggesting that the favorable location of North Park was seen as enough by the mall's owners. The mall renovated once before in 1995, relocating and expanding slightly for a food court, but this was as far as it went. The mall apparently has been renovated again since, but it is unknown when exactly this was done. The result of this was that when Sears closed at Metrocenter that the entire city became one of the first mid-sized cities in the nation without a Sears.
A couple views along the main mall wings. No pictures were taken of the food court, which is on the lower level between JCPenney and Dillard's North.
Another view of center court with detail of the center skylights.
Nevertheless, in the period of anchor consolidation that took place in the 1990's, management was bound to be on edge. In 1989, DH Holmes had already been converted to Dillard's, but when Dillard's also bought out Gayfer's, this resulted in the mall having two Dillard's stores. Perhaps Sears was considered for the Gayfer's location if Dillard's closed, but it was clear that neither May Department Stores or Federated Department Stores (which are now all part of Macy's) did not have any serious interest in expanding to the market. Furthermore, when McRae's recently chose a flagship store to replace their store at Metrocenter, they chose a location in a new shopping center in Flowood instead of designating the North Park store as such. During the period that McRae's opened in Flowood, JCPenney also built a store in the area. Belk, however, keeps the store open unlike Metrocenter and JCPenney so far is keeping both stores in the market.
Detail of the JCPenney mall entrance, which is the typical late 70's/early 80's design with dark glass, display windows and dark panels.
Dillard's North mall entrance, previously Gayfer's.
As basically a cross-shaped mall, the interior of the mall is bright and cheery with abundant natural light and two levels. It is also one of only two two-level malls built in the state (not counting anchors), the other being Metrocenter. The only malls comparable in size anywhere near it other than Metrocenter are in Baton Rouge, Memphis or Birmingham. Nevertheless, the mall faces competition from the huge development in Flowood centered around Dogwood Festival Marketplace to the southeast. Also, a couple exits up is Renaissance at Colony Park, which is a lifestyle center containing most of the upscale stores that likely once called North Park and Highland Village home. The biggest threat to the mall in the future is if the anchors decide that it would be better to join one of these developments. Currently Colony Park is anchorless and only Belk (former McRae's) is at Dogwood Festival Marketplace. If Dillard's especially decides to leave for one of these developments and JCPenney's current troubles cause the company to fail, it would be devastating for the mall and could place the city in the eventual position of being the first city without a traditional enclosed mall. While that is a worse case scenario, that is not entirely unlikely in the current market that faces a serious mall meltdown if JCPenney and Sears both end up closing, and even one anchor loss could be devastating for this mall.
Exterior views of the DH Holmes, now Dillard's South. The store carries a lot of similarities to the store at the now-demolished Belle Promenade mall in New Orleans.
When JCPenney was doin' it right, they were doin' them all the same. This store is similar to many others built in the mid-to-late 1980's.
Here is an outside shot with the food court on the right and part of the Dillard's North/Gayfer's on the left.
For now, the mall seems to be in a good position. However, it is a mall that seriously needs to consider making changes to make it more competitive in the long term. In a city with few potential anchor choices, it is risky to keep four large anchors on any mall. Expanding either the former Gayfer's, consolidating them into one larger, more updated Dillard's store would be a start with the former Holmes and connecting wing demolished for a lifestyle center addition. Perhaps also the Dillard's should be rebuilt where JCPenney currently is with JCPenney taking the existing Dillard's north location. This would reduce the risk of creating a vacant anchor that couldn't be filled and decrease the likelihood of Dillard's looking elsewhere. This would also allow the mall to increase its square footage and diversify its offerings to better compete. If this were done, this would also help the mall to attract a store like Macy's to fill JCPenney or Belk if either decided to close or relocate. In this environment of fading malls, it is very important for the remaining malls to minimize their dependence on traditional department store anchors with the average mall aiming to have only one or two department store anchors and to convert larger portions of the mall to a pedestrian-only outdoor format with a more inviting and less insular design.
The Gayfer's/Dillard's North here is one of the favorite late 70's/early 80's designs of Mercantile Stores featuring boxy entrances and lots of brown brick.
The Belk, formerly McRae's, is one of the most brutalist stores I have seen. This store was built just shy of the emergence of Post-Modern architectural design. It is very imposing and could be mistaken for a very drab office building from the 70's. McRae's built or acquired some very attractive or distinctive stores. This is not one of those. I'm sure there are many that will disagree, however.
In all, North Park Mall is a successful, albeit basic mall that should take steps to better define itself now that it is soon to be the only mall left in the city. Perhaps it should even be renamed if they undertake the suggested renovations that I discussed here. North Park Mall is a very generic name that has been shared with other malls, including dead ones. Something akin to Mall of Mississippi, Capital Centre or The Mall of the Delta would be better to sell the mall. As the center point of a sprawling retail corridor situated just beyond view of the interstate, North Park can either remain that destination or one day suffer the fate of its sister mall across town.
Also: I failed to get a picture of the mall directory, so here is the lease plan:
Lower Level | Upper Level
Also: I failed to get a picture of the mall directory, so here is the lease plan:
Lower Level | Upper Level























































