Pennrose Mall: Reidsville, NC

Tucked in a town about 20 miles north of downtown Greensboro, NC is a mall trapped in time.  While nothing fancy, Pennrose Mall is one of the most vintage mall specimens in North Carolina.  The mall itself gets its unusual name from the nearby Chinqua Penn Plantation once owned by tobacco tycoon Jeff Penn.  Most likely, this mall would have long since died, but with the strength of its main two anchors, small size and unusual configuration the mall has limped along to succeed as a glorified community mall.  Reidsville is also a relatively blue-collar city that recently lost most of its major industries, and with a population of under 15,000 residents according to the 2000 census, it has become difficult for the mall to remain relevant.  Worse than that, better shopping in Greensboro means that any hope of significant upgrades to the mall is very unlikely.  The advantage, though, is a nostalgic enclosed mall gem holding out in the Piedmont.

Pennrose Mall opened on October 23, 1968.  When it opened, the mall had two anchors: Rose's and Prago-Guyes.  Rose's was located in the middle and Greensboro-based Prago-Guyes on the north end of the mall with Rose's remaining as the sole original anchor today.  Belk arrived on August 5, 1970, and its arrival signaled a transfer of partnership.  The downtown store it replaced was Belk Stevens, but the mall store opened as Belk Cline!  Belk Cline was one of several Belk partnerships that were not signed, and this store was no exception.  Other stores that opened with the mall included Peanut Shack, First National Bank, Golden Touch Dry Cleaners, Royce Shoes, Blue Bell Factory Outlet, Jewel Box, Bob Adams Florist, Singer, News 'n Novels, Strader's Shoe Store, Hodge Podge Hallmark Shop, City Barber Shop, Venus Coiffures Hair Stylist, and Hodge Podge China & Gifts.  Winn-Dixie also opened on an outlot on the north end of the mall.  Both Strader's Shoes and Bob Adams Florist appear to still be operating in the mall!  Thus, at its peak the mall contained 18 stores.

Today, Belk forms the south end of the mall with little changing since it opened other than the logo.  Since it is built into the mall structure, it appears that it might have been vacant space before Belk took over in 1970.  Prago-Guyes went out of business in 1978 with JCPenney arriving later to take over the space in 1986.  JCPenney itself left the mall in 2001 after only 15 years.  Belk and Roses both continue to operate at the mall, but for how much longer is uncertain.  Belk (as of 2016) sealed off their entrance to the mall.

Belk's mall entrance features the new logo at stark contrast to the aging center.  The first photo shows the ramped section of the mall between Belk and Rose's suggesting the later addition of Belk to the mall.  Photo by digital sky taken February 19, 2011 (above) and August 3, 2011 (first photo).

 Empty kiosk in the mall of unknown use.  Photo by Digital Sky taken February 19, 2011.

Hibbett Sports.  One of only about three non-local shops in the mall.  Photo by digital sky taken February 19, 2011.

Rose's is red; Belk is blue.  This sign's a little dated; the mall is too.  Photos by digital sky taken February 19, 2011.

Pennrose Mall features a strange configuration where the anchors are built into the east side of the mall while no anchors are situated along the west side of the mall: only smaller shops.  It is a modular one-sided configuration where the front part of the mall could easily be torn off to revert the center into a regular strip center.  Furthermore, Rose's in particular is not accessible except through the mall.  This pretty much forces shoppers of Rose's to enter the mall, benefiting smaller shops in the mall but also making all of those shops very dependent on Rose's own success to draw traffic.  Belk and the now-closed JCPenney, however, both have a side entrance which allows shoppers an alternate entry since there is no direct entrance from the front without entering the mall.  Belk at current is now only accessible from a side entrance.

One Stop Cellular and a local florist catering to your needs.  This means you can buy your phone there, get it set up and call the florist instead of ordering in person since it is such a long, harrowing walk between the two shops.  Photos by digitalsky taken January 19, 2011

Rose's is on the left and Belk is down the hall.  The Rose's outside entrance is to the right.  Photo by digitalsky taken January 19, 2011.

Sure Save Shoe Show.  Shay that ten times fasht (ahem) say that ten timsh fat...okay, forget it.  Photo by digitalsky taken February 19, 2011.

Concrete floors, rows of lights, dropped ceilings and ancient storefronts. Photo by digitalsky taken August 3, 2011.

What is also distinctive about Pennrose Mall is the complete lack of modernization.  Other than some minor repainting, the mall is in a complete time warp with concrete floors, interior brick walls, spartan design and an over-sized front entryway.  Other than the doors, there is otherwise no natural light inside the mall itself.  Most malls like this were either renovated, closed or demolished by the 1990's, so finding one like it is rare if not impossible in the 2010's.  What is also notable is the metallic awning that extends just below the ceiling the entire length of the mall.  To say the least, it is about as inviting as a middle school built in the era.  The only real draw are the steps between Belk and Rose's, which break the otherwise straight shot of the mall.  Outside, the mall features metal panels over the main two mall entrances that appeared to have originally been anodized aluminum but were painted over at least twice: puddy colored before and now a marine blue.

Looking up the north end of the mall approaching JCPenney.  You can see the labelscar above.  From this angle, the mall looks more like an enclosed strip mall.  Photo by digitalsky taken August 3, 2011.

Mostly covered glass for JCPenney.  The sign in the window reads "Closed" so that you do realize that there is glass there and you can't just walk through it.  Photo by digitalsky taken February 19, 2011.

Reading this is like listening to a skipping record.  I love it when they do this, though.  Reminds me of the repeating "R" on Rich's in the 70's and 80's.  Photo by digitalsky taken February 19, 2011.

This is what they didn't want you to see...the decaying hulk of JCPenney sitting idle since 2001.  Ten years of decay really shows...I guess the heat and humidity do their work even if the ceiling is maintained.  Photo by digitalsky taken February 19, 2011

Today, Pennrose Mall is in an awkward position.  Nearly every major route has by-passed the downtown area, including the mall.  While it retains its status as the main area of retail in the city, any new construction would quite possibly lure Belk and Rose's away, leaving the mall lifeless.  Interestingly enough, the mall seemed to be doing decently up until the past 10 years and was likely fully leased up until JCPenney departed.  Not counting the anchors, in 2011 the mall had about 7 of its 15 shops occupied.  Of those stores, Shoe Show, One Stop Wireless and Hibbett Sports remained the only other reason to go there with the rest mom 'n' pop stores.  The mall would be very easy to de-mall into a strip mall because of this, though hopefully it never comes to that.  If it was done, it would be as simple as demolishing the mall up to the back anchors giving Roses and Belk direct access to an extended parking lot.

On the north end of the mall is this creepy labelscar for JCPenney left behind on the outside.  They must have run out of blue paint before they reached this end of the mall.  Photo by digitalsky taken February 19, 2011.

Side entrance to JCPenney.  Now HOW did Winn-Dixie manage to be in a store like this?  I still cannot believe it was really here, but Globman's I could definitely see in this space.  Photo by digitalsky taken February 19, 2011

Rose's inside looks pretty well unchanged from the day it opened.  I'm sure it smells that way, too.  Photo by digitalsky taken January 19, 2011.

No luck finding those vintage blouses with shoulder pads on e-bay?  Just look here, you're bound to find it!  This Belk store looks about as dated as the one I saw at Tri-City Mall.  Did it open as Belk Beck?  Photo by digitalsky taken February 19, 2011.

The doors, lobby and breezeway are just huge!  Were they expecting the place to be swamped?  Was it ever?  Photo by digitalsky taken February 19, 2011.

Pennrose Mall is also in a unique position to expand with vacant land behind it and a vacant Winn-Dixie, which closed in 2005, on the outparcel.  The only current obstacle is the Social Security building.  Imagine just cutting a new mall wing between the Belk and Rose's into a backwards L-shaped mall wing.  While hardly a SouthPark, the mall could probably support smaller box tenants such as TJ Maxx, Books-A-Million, a Peeble's or a gym.  Belk could also expand into that space as well.  Belk could also expand into the empty adjacent shops (gaining a new mall entrance), and the grocery store on the back side could be connected into the mall making it more attractive to potential tenants.  In all, this is fantasy but some of these ideas could be tried in the existing space as well.  However, the greatest likelihood is that Rose's and Belk are going to bail.  Belk is probably looking at just skipping town while Roses probably is looking to occupy either the former Winn-Dixie or the nearby dead Kmart.  If they don't, then redevelopment into a regular strip center will likely be a requirement for them to stay.  As a regular strip center, they would be more likely to attract tenants into the old JCPenney while Belk and Roses would both be able to expand.

Belk's updated logo on the mall entrance looks very much like an afterthought compared to the more appropriate older logo.   Photo by digitalsky taken February 19, 2011.

Rose's, however, looks completely approrpriate on its entrance.  In fact, this may be the best that sign has looked on any building.  Photo by digitalsky taken February 19, 2011.

A whited out Cato sign flanks the outside of the mall showing that national chains do have a history there.  Photo by digitalsky taken February 19, 2011.

Belk's side entrance looks more like an emergency exit.  The concrete basement-like wall isn't too beautiful either.  Couldn't Belk at least spruce this up?  Photo by digitalsky taken August 3, 2011.

Winn-Dixie's later store behind the mall.  Photo by digitalsky taken August 3, 2011.

In all reality, Pennrose Mall still exists because the town currently does not present an attractive enough opportunity to redevelop the center.  It's small enough to maintain as is, too expensive to redevelop and the anchors are staying put for now with limited retail development around the city.  All the mall really needs is a good way to fill the empty space, a more attractive look inside (such as a couple skylights) and a larger draw.  While outmoded, it is still small enough and interesting enough to find some creative ways to make it work although small, rural malls are very much out of fashion.  Its last owners let the mall go in 2005 with the current owners Malachite Group, not really investing in it.  Whatever happens, it is absolutely remarkable that with so many malls that have failed or been redeveloped that a relic like this still has a functional department store and remains open to the public.

This map shows the anchor history of the mall, including the now abandoned Winn-Dixie on the outlot.

Mall entrance near JCPenney with Cato labelscar on left.  Photo by digitalsky taken February 19, 2011.

Old Belk labelscar in mall.  Photo by digitalsky taken February 19, 2011.

More empty storefronts in the mall.  Photo by digitalsky taken February 19, 2011.

The condition of this sign suggests it's been there quite awhile.  Is this sign original?  Photo by digitalsky taken February 19, 2011.

I definitely cannot deny the sign looks cool, but it's also a little strange.  Photo by digitalsky taken February 19, 2011.

Oak Hollow Mall: High Point, NC

One thing that is certain with North Carolina retail is that planning for retail development, notably malls, is complicated.  Instead of a couple large cities, the state is full of smaller cities that form several collective metropolitan areas such as the Triad, where Oak Hollow Mall is located.  More specifically, Oak Hollow Mall is located in High Point, the smallest of the three cities in the Triad as well as the city struggling the most economically of the three .



When the mall opened on August 9, 1995, it opened at the end of the mall era with great expectations of being a regional powerhouse sporting an enormous 1.3 million square feet.  When built, Oak Hollow also competed indirectly with two malls in Winston-Salem and directly with Friendly Center, an enormous outdoor shopping center in Greensboro.  Building a large mall, however, did not exactly increase the appeal of High Point, and the area surrounding the mall has not developed much since it opened.  The result is that the newest mall in the region is also a dying mall, and on February 24, 2011 it was sold to High Point University ultimately sealing the mall's fate.

The first photo shows center court with the elevator.  The second photo here provides excellent detail of the skylights with the high clouds giving a dreamy effect.  While not the most impressive, it certainly is not hideous either and this mall is pure 90's.  Many elements of this mall remind me a stripped down version of North Point Mall in Alpharetta, GA.  This and all photos published here by digitalsky.

I guess if the mall had been doing better, the palm trees would have been long gone by now.  Exactly why were trees removed from most malls?   Palms especially are interesting in the Piedmont since they do not grow there naturally.  Photo by digitalsky.

A view of the lower level shows a few chain stores still around.  It reminds me of the waning days of Century Plaza in how fast the mall is dying.   Photo by digitalsky.

Escalators with mirrored sides apparently all the rage in the 90's.  So were snap bracelets, bowl cuts and soccer shorts for casual wear.  Photo by digitalsky.

This image proves that even newer malls are spooky when they die.  Imagine how this scene wood look with brown tiles and dark wood trim.  Photo by digitalsky.

This mall map presents a mall as healthy as a double bacon cheeseburger with a side of onion rings.  It hasn't quite gotten to the milkshake yet, but it's coming for desert.  The sale to the university is definitely the "special sauce" on the burger.  Photo by digitalsky.

When the mall opened, the anchor lineup was promising.  Belk Beck, Dillard's, JCPenney, Sears and Goody's provided a new upgraded shopping experience for the city.  Shoppers previously flocked to Westchester Mall, an older, smaller mall built in 1970 that quickly died after Oak Hollow opened.  Both Belk Beck and JCPenney left Westchester for the mall leaving the older mall anchorless since Thalhimer's had already long since closed.  With only one level, a dated layout and three anchors the mall was incapable of competing with such a large mall closing later that year.  Sadly, Westchester Mall was the right size for the city as well as being better located to capture High Point shoppers exclusively while the current mall has faced more direct competition.

You would think the mall's declining fortunes would have resulted in Belk saving the money on rebranding some of its stores, but when even Eden Mall gets a new sign they aren't going to let it show.  Photo by digitalsky.

Dillard's tends to close the upper level when they downgrade to a clearance store.  You tend to wonder why they take this intermediate step.  Are they just stuck in a lease?  Photo by digitalsky.

Inside the Dillard's upper level.  Photo by digitalsky.

Goody's former mall entrance, now an unmarked entrance to Sears Operations Center.   Goody's, later Steve & Barry's University Sportswear, was only one level, and the entrance is there obviously for employees to enjoy what is left of the mall on their break.  Photo by digitalsky.

A former Express store on the upper level.   Photo by digitalsky.

Inside the former Express store with all-American colors.  Photo by digitalsky.

While Westchester complimented other malls in the region, all of the major shopping centers strongly reacted to the opening of Oak Hollow Mall.  Four Seasons Town Centre added a third level.  Carolina Circle Mall in Greensboro, already struggling, faded into history.  The most direct blow, however, came when Friendly Center greatly expanded with a new outdoor "lifestyle center" addition (though the center technically was one to start with) in October 2006 further drawing shoppers away from the mall.  It was clear that unlike the earlier Westchester Mall, other shopping centers saw Oak Hollow as a threat, and their reactionary improvements began the downward spiral at the mall.  The anchor overlap also was a problem with Dillard's and JCPenney also at Four Seasons.  Belk was also at Four Seasons as well, but also located at Friendly Center not that far away.  Not attracting a Macy's also lowered the long-term appeal of the mall.  Macy's not having a presence at the mall was peculiar enough since Westchester had Thalhimer's, which was destined through mergers to ultimately become Macy's anyway.

With JCPenney closing shortly, I am adding more photos than usual of the entrance.  JCPenney built its most attractive stores in the 1990's compared to the Target-inspired look they are obsessed with today.   Photo by digitalsky.

JCPenney upper level entrance with neon and octagon skylights there to make you feel like you are about to be abducted by a UFO.  Photo by digitalsky.

Here is close-up detail of the upper and lower level mall entrances, respectively giving a glimpse into the inside of the stores.  The dark green fake marble flooring is tasteful.  Photos by digitalsky.

American Eagle...absolutely essential for at least a marginally successful mall.  Rolls of brown paper...absolutely essential to hide the insides when management won't spring for termporary white walls.  Photo by digitalsky.

Sears, of course, will be here to shut out the lights when everybody else is gone: at least store-wise.  Photo by digitalsky.

Oak Hollow Mall is a very young mall to be so troubled.  Its problems became apparent before the mall even reached 15 years old.  The first was more subtle when Goody's closed at the mall.  I cannot confirm the date, but it appears to have been in early 2008 awhile before the company liquidated.  Steve & Barry's University Sportswear briefly took over the spot before that company also folded in 2008.  On December 8, 2009 Sears relocated its customer service center in that location after Steve & Barry's left.  What came next, though, was more ominous with Dillard's converting to a clearance store in November 2009.  The worst news of all, however, came on January 24, 2011 when JCPenney decided to ax its store at the mall with the store closing its doors by June 1st.  On February 11, 2011, Belk added insult to injury announced that is mulling closing its location at the mall as well.  However, Belk has had a long presence in High Point and also mentioned that it would open a new location at High Point if they closed at the mall.  Too bad reopening its store at Westchester Mall is not in the cards.

This is why I generally hate it when they renovate malls: this mall entrance looks rather distinctive.  When places are original, they have the unique, personal touches intended by the original architects.  Photo by digitalsky.

I really do like the mall entrances from the outside a lot.  The 90's was the beginning of more elaborate mall entrances compared to the typically impersonal boxes found in 70's and 80's malls.  That was one thing that did improve in mall design.  The best part is that the mall logo is not in lower case letters in the same font that used in every other logo today.  Photos by digitalsky.

Fortunately, hungry shoppers will find the food court has held onto some chain restaurants including Subway, Panda Express and Sbarro.  When these pictures were taken, it appeared it hadn't yet gotten to the level yet where the only place to eat in the mall is some local dig named something like Annie's Hot Dogs.  Photo by digitalsky.

Sears aimed for a generic design in the 90's with this store pretty much a clone of the store added onto Riverchase Galleria around the same time.   Photo by digitalsky.

The 90's was also a time that putting a retro plaque on the door was popular as a way to show the strength and proud history of a company.  That doesn't seem to be working much for younger shoppers, though.  Photo by digitalsky.

Now with the mall in crisis, the value of the mall plummeted finally triggering the sale to the university.  Selling at only $9 million, it is clear that despite the continued presence of Belk, Sears and a Dillard's Clearance Center that the mall has reached the end of its life as a retail center only 15 years after opening.  In all, it is rather curious since CBL also owns the highly successful Hanes Mall in Winston-Salem why this property became a troubled asset for them.  CBL still manages the mall despite the sale, but this agreement will likely terminate once all the anchors and inline tenants depart. 

Here are a couple views of JCPenney from the outside.  It is rather odd to see them depart considering they moved here from Westchester Mall and have been part of the city for years.  Photos by digitalsky.

Belk, which opened as Belk Beck, looks odd with the new logo.  The logo looks too small for the building.  It is definitely not one of my favorite Belk designs with its gaudy horizontal stripes.  Photos by digitalsky.

Dillard's in its ugliest era.   I bet if Ivey's had still been around when the mall was built they would have made this store look so much better.  Photo by digitalsky.

Sears Operations Center definitely has the Goody's signatures on the outside.  They did a nice job covering up where the "G" used to be.  Photo by digitalsky.

Seeing how quickly High Point's retail jewel lost its shimmer, I have to wonder how different things would have been had it never been built and Westchester remained the only game in town.  Unfortunately, Westchester Mall is now a church, but I wonder if they would let it convert back to a mall if the price was right.  The word on the street, though, is that the city itself is failing, so possibly that mall's death would have only been postponed if Oak Hollow had not stolen its soul 15 years ago (before it was born again as a church)!  Four Seasons Town Centre itself has struggled partly due to this mall, so maybe its departure will give it the shot in the arm it needs.  In the next couple years, Oak Hollow Mall will fade into history like a wrinkle in time, but maybe a silver lining can be found in the death of a mall that obviously was not too big to fail.

ALSO: More photos below all taken by Mike Kalasnik:

The planters on the side are among some of the most interesting I've seen

The mall also has some 70's sensibilities about it such as these octagonal skylights.

Detail on the upper level back in the days when mall developers realized there were more colors available for flooring than slate and light tan.

Another 70's throwback...green astroturf in the center court.

Palm trees grace the lower level.  I remember when Town Center at Cobb near Atlanta had those when it first opened in the 80's.

Closed storefronts

This is a most beautiful pic.  Mike Kalasnik states that this reminds him of now-defunct Eastland Mall in Charlotte.  From this angle, I at least agree in regards to the steps.

More empty storefronts.

This is the last view on the upper level, but I can't tell which department store that is on the right.