Decker Mall opened in 1977 with anchors Richway, Kroger Sav-On and a theater. Its location is on Decker Blvd just east of Two Notch Road. Columbia Place Mall, originally anchored by Richway's parent company Rich's, is less than a mile away, and both opened almost simultaneously. While Columbia Place is a major regional mall, Decker is a very tiny and simple mall that blends in architecturally with the former Richway. What architecture is on the mall is a very rounded, dated and extreme 70's modern, however. The former Richway, of course, has the famous wedge skylights as well, though the design of the store is less boxy than its Georgia counterparts were.
A look along the Richway/Target wing. The first photo was one of the ramps in center court with detail of the old brown linoleum tiles around the planter.
Approaching Richway/Target. Strangely, the orange wall on the left is a relic left over from Richway. Target never bothered to paint this over to match their store, suggesting that this mall was not at all important to their store. A similar orange-painted wall like this was found at the side of Richway at Roswell Mall.
A look at the Richway mall entrance area. It appears that part of the entrance was actually walled over to eliminate the connection to the mall. The door on the left was an emergency exit. The design was apparently to funnel shoppers to the same front door used by the store so that there was a mall entrance without multiple entrances.
Decker Mall opened at almost the same time as Bush River Mall across the city. Like Decker, the anchor lineup of Bush River was identical, and Bush River was also a clone to Decker in every way. A visit to Bush River Mall was essentially the same as a visit to Decker Mall, so with this post I am roughly giving you Bush River Mall as well. Bush River Mall, however, fell on extremely hard times later in its life and no longer exists. The third Richway Mall, Woodhill Mall, was somewhat different because it lacked the Kroger Sav-On, instead anchored by Tapp's. I understand, however, that it was otherwise identical to Decker and Bush River.
My one attempt at detail of the skylights. It's very spooky looking.
Walking back down the Richway wing with the latter photo showing center court and its subsequent sharp left turn and ramp down. The store ahead is the DMV office.
Decker Mall was not a mall I remembered in Columbia. I also did not really remember much about replica Bush River except the view from Bush River Road. Nevertheless, I went to it several times and was amazed I never remembered it as a mall. In fact, all I remembered about Bush River Mall was the Richway, yet I am sure that I went to some stores within the mall at some time and seem to vaguely recall walking up a ramp toward Richway. It seemed the Richway at Bush River complete with its big sunrise logo sign and Cinema sign on the highway stood out very strikingly to me at 6. That sunrise, of course, was replaced with the Gold Circle "G" just after I moved away before being sold to Target in 1988. Gold Circle, owned by Federated Department Stores who also owned Richway, replaced Richway in all the Columbia Richway Malls in 1987 and 1988. The only other thing I noted at Decker Mall different from Bush River is that the word "MALL" was prominent in red letters on the Bush River location next to Richway, while no prominent signage was noted anywhere at Decker Mall, including along Decker Blvd. Maybe that was removed.
Now, I'm walking down the Kroger wing with the goofy designed place on the left, which I later realized was the former theater. I think this was either a twin or triple screen theater, but definitely before the stadium seating era. I absolutely dig the "space age" design even though it's tacky.
Decker Mall today is no longer a retail destination and to all appearances is at the end of its life, but mysteriously it hangs on due to the presence of a few key non-traditional tenants in addition to the general decline of the Decker Blvd area it is located. Why that decline is significant is because it attracts more locally operated businesses and attractive lease terms, when such places would likely not locate there in a different area. In fact, the mall is actually over 50% occupied! At some point, Target closed and left the mall, most likely around 1999 much like what happened at Bush River. Kroger Sav-On looks to have also left the mall for about as long as Target. Today, Arcadia Storage, an air-conditioned storage facility took over the old Richway location along with the few retail and non-retail tenants operating in Decker Mall including the local DMV office, which is of course a major draw, and a church which operates in the old theater. The mall is old, rough around the edges, dingy, but amazingly had no signs of roof leaks or neglect. In fact, in a strange way the mall still has character. While not glamorous, it is a definite a must-see for vintage mall aficionados along with Innsbruck Mall in Asheville.
Now approaching Kroger Sav-On. The Kroger Sav-On concept is actually no more than the standard Kroger today, but it offered a particularly wide selection and more complete shopping experience in the era it was introduced, making it a combination grocery/discount concept. A few stores in the area still have this name. That white and black rippled wall is a 70's design I have not seen in years, but I do not know what it is called.
A more standard-looking Kroger Sav-On is located across from Richland Mall for comparison and a view of the logo.
Decker, in comparison to the other Richway malls, is symbolic of not only its vintage, but also the ills of the area it is located. Bush River Mall had a gruesome fate, but it has since redeveloped into a shiny new Wal-Mart Supercenter. What happened to Bush River was that when Target left the mall in 1999, so did everyone else. Absolutely nothing was left in the mall, and it was abandoned soon after. The mall was essentially trashed at that point, and somewhere in that same period a significant portion of it burned to the ground, leaving odd parts of the mall standing as well as the former Richway. The remaining shell was demolished for Wal-Mart in 2005, so no sign of Bush River Mall ever existing remains today. Decker Mall also had a similar exodus of key anchor tenants, so why is this mall so different from Bush River?
Looking back along the Kroger wing back toward center court.
This goofy planter is wedged between the two entrances at the center of the mall. No previous photos of this or Bush River made it clear where this exactly was, but it is located between the two entrances and is rounded on the outside as well.
The major planter in the center court, shown in better detail. These plants are skinny, wild and woolly but still do not trump the jungle planters at Innsbruck in Asheville.
Why do old malls like this always have something kind of strange and a bit creepy? Right off center court is this strange little back door, also including that accordion-type stuff like that next to the Kroger Sav-On entrance.
Woodhill Mall's failure was due solely to the failure of Tapp's. Tapp's was the strength of the mall, and when it failed so did the mall. Target, however, actually did not leave the mall at any point. In 2004, the mall was simply torn down along with the Target and redeveloped with Target opening in the new shopping center. The new shopping center still bears the Woodhill name despite the fact that it bears no resemblance to its former self. The Woodhill location is the most affluent location of the three Richway malls while Decker is currently in the most depressed area.
Now, heading outside to look at some of the other quirkiness of Decker Mall. Here is the entrance on the Kroger wing. The Pharmacy sign o the left was a separate drugstore entrance right next to the mall entrance. Note the old-style font used for "Pharmacy".
The center court entrance is outright bizarre. Two entrances are beside each other with one set higher than the other. Inside, this is the "center court" with a ramp dividing the two areas.
More detail of the main entrance. Note the mall sign in the center, which is also a directory. More detail is shown below. Also note the rounded wall between the two entrances. This is nook with the small planter shown in the photo above.
Decker Mall has nothing to be ashamed of. It does look like they were a little more full further back, but this is impressive for an anchor-less archaic mall. I am guessing the last two panels were for Kroger Sav-On and Target. One of the labelscars read "A+ Learning Center". I am actually most impressed with the actual retail stores operating in the mall even though they are all very small local businesses.
Today, there is not much to say positive in regards to the future of Decker Mall, but there is a lot to say positive on how the owners have managed to keep it partially filled with no major stores. The scenario it is in right now is the best scenario period. A possible remedy would be to somehow lure Kroger back to the center or Publix to the site by allowing them to rebuild the store. Another is to just knock it down, but the economy in general as well as locally is going to make that more difficult. Maybe Wal-Mart is also interested in that site, but it is not nearly as well located as Bush River Mall was. Bush River has high visibility from an interstate while Decker is nowhere near one. No matter what the outcome, Decker Mall remains and hopefully will continue to operate so that at least others can show their kids what the 70's and 80's were like.
I could have done a little better job showing the old Kroger Sav-On, but you can make out the labelscar i the photo along with a bit of an overview of the mall.
Lastly, I'm looking at Richway, whose final tenant was Target. It operated as Gold Circle for a short time in 1987-1988. I am guessing all Richway stores would have eventually become Gold Circle had they not been forced to sell off the chain.
I never saw Bush River Mall when Richway and Kroger Sav-on were the anchors. BCF had moved in and Kroger relocated further out to Lexington, a location that has since closed. Did the Harbison Rd Target replace Bush River or was there a gap between the closing of Bush River and Harbison?ReplyDelete
Target relocated from Decker Mall to Two Notch Rd, Kroger kept the Decker store open for a couple of years after the Two Notch location opened.
The Woodhill Target on Garners Ferry seems to be doing well despite having demographics more downmarket than Target normally targets.
The area lacked the affluence for Tapp's, so Kroger would have been a better co-anchor. Kroger had a short lived greenhouse store on Garners Ferry that came later and was sold to BiLo. Kroger relocated to the Fort Jackson Blvd A&P Family Center, which was too close to the Forest Acres/Richmall Mall Kroger. Alas, the Ft Jackson Sav-on closed in 2007 leaving the more standard greenhouse store in Forest Acres as the sole Kroger Sav-on in Columbia.
I knew the Charlotte area Richways were briefly changed to Gold Circle, but didn't realize Columbia had also. Gold Circle had expanded to Knoxville and Nashville prior to the Target acquisition. The price stickers in Atlanta area Richways were labled Gold Circle and instore advertising always said Richway Gold Circle, leaving little doubt that the Richway banner was being laid to rest. I always thought Richway had a classier ring to it than Gold Circle, which makes me think of the jewelry kiosks that are found in the corridors of declining malls.
The Target on Harbison did indeed replace Bush River. Woodhill I do not really know much about, but I wonder if that particular poorly-planned Tapp's store was why it ended up closing. It seems to me they should have consolidated that and the Trenholm Plaza location into Richland Mall at some point, but instead held their bets on downtown and a tiny, aging location at Dutch Square. After Columbiana opened, I think their inability to keep up they just could not handle.ReplyDelete
The whole Gold Circle chapter is confusing. I personally do not known if I remember GC there or not. It seems like when I went by Bush River in 1988, I saw Gold Circle where Richway was and was puzzled by it but I was too young to remember for sure. I've heard that they also ran Gold Triangle in FL, but I have no access to information about that. Richway was also in S FL in that period.
The last thing confirms my suspicions that Richway would have been phased out of Atlanta no matter what. The problem with Richway was the Rich's connection. The first part was "Rich" after the Rich family. FDS, now Macy's, Inc, apparently wanted one discount chain and wanted it to be their own less specific Cincinnati version instead of the popular chain too closely tied to the Rich family. It is unfortunate, because Richway had the most distinct and easily recognizable logo and theme prior to Target. Nevertheless, the late 80's were a time in retail when investors were determined to break and then fix what wasn't broken to start with.
I lied on Gold Triangle. I just found some stuff on it, and that information is coming very soon.ReplyDelete
I went to Woodhill Mall in '95; Target and Tapp's were still there. It was nothing special; I think that the layout was different than Bush/Decker Malls, but it looked similar, otherwise- not upscale, 70s, partially vacant. There were a Foot Locker and some other mid-tier mall stores inside, but the mall seemed sluggish.ReplyDelete
Gold Triangle was a hard goods format. Gold Circle had established itself in quite a number of markets. Keeping the Richway name for a small part of the chain would not have made sense. Atlanta was rapidly becoming a metro of migrants and well on its way to being filled with stores no one had ever heard of.ReplyDelete
I doubt WalMart would want the site, since there's a HUUUUUGE new-ish WalMart that had recently opened when my hubby and I moved to Columbia in mid-2006.ReplyDelete
How many ex-Richway stores still operate as Target? I seem to recall reading from your blog that there at least a few of those left in the Atlanta area, and wouldn't be surprised if there were a few more(but not a significant number) beyond metro Atlanta.ReplyDelete
That is not the easiest question to answer, because some of the former Richway stores were tear down/rebuilds on the same site while others were relocations. Of original or former Richway stores still operating as Target, I know there is only one in the Atlanta area. In 2006, there were about four that fit that description: two in Atlanta, one in Florida and possibly one in Charlotte. In Florida, two were tear down/rebuilds, and in Atlanta the Druid Hills and possibly the Gainesville location (if that was Richway).ReplyDelete
Actually in 2006, I believe the Target/Richway/Gibsons was still functioning across from Northgate in Chattanooga.ReplyDelete
Okay, the Target in Gastonia is still operating in a former Richway...wedge skylights and all.ReplyDelete
Somebody mentioned your site in a comment on my site today. Very nice entries! Definitely something to add to my blogroll. Just one correction strikes me for the Decker Mall entry: There was never a movie theater at Decker Mall (though, as you say, there was one at Bush River Mall). The site with the trapezoidal entrance was in fact a video arcade, (http://columbiaclosings.com/wordpress/?p=476) The Land of Oz.
If you are interested in old Columbia, you can check out what my commenters have had to say about (http://columbiaclosings.com/wordpress/?p=44) Richway, (http://columbiaclosings.com/wordpress/?p=776)Bush RIver Mall, (http://columbiaclosings.com/wordpress/?p=406) Woodhill Mall or (http://columbiaclosings.com/wordpress/?page_id=27) other Columbia institutions.
AFAIK only the Cobb Pkwy/Windy Hill Target is the last ATL Target still in an original Richway, wedge skylights and all. The Sandy Springs Target relocated in 2009 from its old Richway. Conyers is a later, non-wedge, Richway still operating as Target.ReplyDelete
Ted's right Decker had no movie theater. Woodhill was similar but much bigger than Bush and Decker Mall. Woodhill was somewhat of a cross between Dutch Square and Decker Mall. The funny thing about Woodhill's Target/GC/Richway was the layout. Bush River and Decker were identical but the the layout of the store in Woodhill was like a mirror image. Everything was opposite. Someone mentioned only one Kroger in town, but there are still quite a few in town.ReplyDelete
on the subject of former richways that operate as tagets today.....there is at least one in west palm beach. it's on palm beach lakes blvd near executive center drive. i worked there in 93 and it operates today as a target. the richway that was on military trail at forest hill blvd became a target and was closed a couple of years ago. it has been relocated to a more lucrative part of town. you can contact me here: email@example.com if you have any questions.ReplyDelete
I had seen this on the Columbia Closings blog and deadmalls.com site unfortunately after the fact I had to go there very recently. My new job I just started working at needed a copy of my driving record as part of my background check and gave me the Decker address as closet the DMV locale. While the DMV was busy the day I went I found this place to be very CREEPY and strange, maybe because I wasn't expecting to go to a dead mall. Infact, I swore they had given me the wrong address. I'd even call this place a hot mess except the heat inside the mall wasn't on except at the DMV.ReplyDelete
wooow i dont think i've ever been to this mall, i believe ive seen it wen i be passin on my way to columbia place mall sometimes...i wondered what that was and wat is richway, i dont think ive ever known that to be target today. This place reminds me of the old woodhill mall a lil bit. The outside of this place is terrible and nastyReplyDelete
Did this mall flood recently?ReplyDelete