Russell Wells contributed these photos of the Rich's, one of two anchors of the radically transformed Brookwood Village in Birmingham. Generally deemed as one of the more upscale malls in the city, this two-anchor mall was wedged in a narrow valley between Shades Creek and a mountain, giving Rich's a very unusual hillside backdrop in contrast to the Atlanta piedmont stores in much flatter terrain. The Rich's here opened in 1975 as the north anchor with Pizitz as the south anchor. Anchor changes shuffled so that today the mall is anchored by Macy's and Belk. Belk had previously been Parisian and McRae's before the changeover. The mall itself was also radically transformed since it opened.
The Rich's at Brookwood is significant, because it spelled the end of the Rich family era. This was the one of the two last stores (the other Century Plaza) built by the family before Dick Rich suddenly died in 1975. The family-owned company had overextended themselves with the Birmingham move along with rapid expansion of Richway and the company found itself in debt before his death. Not only that, but Rich's entered a pretty saturated market in Birmingham in competition with Pizitz, Loveman's, Parisian and Blach's, which makes it amazing it survived in the city. Shortly after, the company was sold to Federated which is today now part of the Macy's monopoly.