I've waited quite awhile for these, but looking back you have to admit that pretty much any TV from the early 80's was pretty cheesy. Hope you enjoy!
Richway Back to School ad from Fall of 1982.
Is this Lake Lanier or Lake Allatoona? Remember, Richway was headquartered in the old Rich's building the whole time even after Federated bought them, so an ad featuring a local man at a local lake was not unlikely.
Also, maybe I'm imagining it, but I swear I recall a Richway ad from the late 1980's playing the intro part of Laura Branigan's "Gloria". Since using pop songs in ads is nothing unusual today, I wonder if my memory served me right. I was a little kid then. Thanks, J, for the heads up on these!